They represent a new school of musicians who do more than simply release CDs and get upset when they don't sell. Through innovative business practices like Big Quarters Direct, where subscribers are emailed tracks monthly for a small monthly fee, and events like Zip Disks Break where a disc of over twenty tracks of beats is free with price of admission, they push the role of musicians as business people.
They are also professors at McNally Smith College of Music in St Paul. Beginning in Fall semester of 2009, they teach Hip Hop Production in the world's first ever fully accredited Hip Hop Diploma program.
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