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Sarah Records

Sarah Records was a UK independent record label active between 1987 and 1995, best known for its recordings of twee pop. The label was formed in Bristol in 1987 by Clare Wadd and Matt Haynes, and grew out of the fanzine scene at the time, Haynes having previously edited Are You Scared To Get Happy?, and Wadd Kvatch. Both these fanzines had given away flexidiscs - indeed, AYSTGH had been part of the Sha-la-la organisation, a record label set up solely to produce flexidiscs.