Motown Records is a record label founded by Berry Gordy in 1959. It was the first record label owned by an African American to primarily feature African-American artists. The label is primarily known for a style of soul music with a distinct pop influence also known as ''The Motown Sound''. America’s greatest record label and global music icon---Motown. Who would have thought back in ’59, when Barrett Strong sang “Money (That’s What I Want)”, that Hitsville U.S.A.