Electropop is a form of electronic music that is made with synthesizers, and which first flourished from 1978 to 1983. Electropop laid the groundwork for a mass market in chart-oriented pop and dance music. Numerous bands have since carried on the electropop tradition into the 1990s and 2000s. Electropop is characterized by an emphasized electronic sound — often described as cold and robotic — and by minimal arrangements. This was mainly due to the limitations of the analog synthesizers and recording techniques used at the time, but has since become a stylistic choice.