Alternative hip-hop is a sub-genre of hip-hop music. It refers to all hip-hop groups, past and present, that refused to conform to the demands of the international record companies and consumers of commercial, disposable music in all of its forms.... Alternative hip-hop emerged out of the tension that takes hold of every new musical genre. Like punk in the 70's, once a new style of music can be identified and defined it can be copied and turned into a commodity. Read more on Last.fm.