Novalima, “Festejo”

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Since its formation in 2001, Novalima has been breaking down boundaries, uniting musical genres, communities and generations through their distinct musical style. Their music has made a direct impact their their native country, Peru, helping to bridge the social divide between the Peruvian mainstream and the Afro-Peruvian minority by finding common ground musically between traditional Peruvian genres and afrobeat.

Founded by four friends from Lima with a shared passion for both traditional Afro-Peruvian music and modern DJ culture, Novalima searches for the common ground between past and future, between tradition and innovation.

While their sound is futuristic and cutting-edge, the roots of Novalima’s music stretch back hundreds of years to the times of slavery and Spanish colonial rule. In a far-too-familiar tale, African slaves were brought to Peru as early as the 1500s until the middle of the 19th Century, establishing an outpost of African culture in South America. Over the years, the soul and rhythms of Africa blended with the melodies and instruments of Europe and the Andes. The result is rich musical repertoire that has existed for generations on the periphery of Peruvian popular culture.

“Festejo” is the first track on their new album La Karimba. Its pulsing bass, lively rhythm and staccato electronic melody illustrates the merging of genres that defines Novalima‘s distinct style.

℗ 2011 ESL Music