Free MP3 of the Day

Ivy, “You Make It So Hard”

Launched in New York City in 1994, Ivy blend the melodicism of Burt Bacharach, the stylish simplicity of the Smiths and sexiness of Francoise Hardy into an infectious pop blend that’s as cool as a strawberry smoothie and as fun as a day at the water park.

The seeds of Ivy were planted in 1990 when Andy Chase met Dominque Durand at a party in New York. Saying that being in a band “wasn’t her cup of tea,” Durand said “no” to Chase’s invitation to join him for a demo session. Three years later, the pair wrote a tune together and, with the help and encouragement of bassist Adam Schlesinger, stepped into the studio to record a five song demo. So marked the official beginning of the trio known as Ivy.

With the release of their EP called Lately and its subsquent album, Realistic, the three Ivy’s found themselves almost immediately in the pop spotlight. Opening slots with Oasis, Edwyn Collins and Yo La Tengo gave the band momentum and, by 1997, they released Apartment Life, their second long player.

Seventeen years later, Ivy have put out five full length albums and and five more EPs, including this year’s All Hours. It’s an 11-song collection of songs that includes today’s Free MP3 of the Day, “You Make It So Hard.”

“Hard” is the last word tha comes to mind when we listen to this bouncy, bubbly spray of pop and roll. If chocolate could sing, it would sound like Dominique Durand. If a piano could make a request for itself, it would ask to play the sneaky-cool lick from this song. If summer time could dance, it would request this song.

℗ 2011 Nettwerk