The Reducer story started around 1999/2000 when 3 young boys from a small town in Sweden discovered rock n roll music. Kristoffer, Chris and Dave had been friends for a couple of years, as they went to the same primary school in their hometown Vimmerby, in Sweden. It started out as kind of joke, they couldn’t play any instruments, but rock n roll seemed like a fun way to get time going in their boring town. They would play and rehearse at their schools' music-room after school. The other pupils at their school just laughed at them, and rightfully so, they where bad, really bad..