The Importance of Birds (Birds to his mates) is an eccentric Billionaire much in the league of Richard Branson . On the 17th of May 2010 Birds decided to attend the Chalk Hotel Bachelor Auction. The auction particulars was that the highest bidder would win the services of a “Bachelor” for a night. The winner could do what ever they desired with him. Not that Birds is gay, he just wanted to see the competition out there.