The Baroques formed in 1966. In January 1967 they signed a contract with Chess Records. By June 1967, both the album "Iowa" and single "Mary Jane" were released and banned in the same week. The ban was imposed by some local DJs whose stations directors thought "Mary Jane" was a pro-drug song about marijuana. Jay had actually written it as an anti-drug song but no one got it. Instead The Baroques became infamous as "acid-heads" due to the "far-out" sounds on the record. At this point, Jay had never tried drugs in his life. That soon changed and the band found itself pulling stunts at their live shows involving catapults, baby doll parts, and lip-synching onstage.

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