TIME:LINE began as a series of intercontinental and cross country challenges. From his native Holland and then his new home of North Carolina, Nicolay would launch tracks to Kay at his home base of Houston. Nicolay wanted to see how far he could push Kay before he cried uncle and was unable to lay down a verse on the music that Nicolay was sending him. Kay never blinked. With each successive track, Nicolay was changing the feel, tempos, and pushing the boundaries of the hip-hop genre itself.