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An artist’s job is to continually escape the constraints of how others label their art and to redefine what they do, both for themselves and their audience. Gershon Veroba is an artist doing precisely that - expanding and building upon his role as the “musician’s musician” in the Jewish music world while bridging the divide between Jewish and secular music. On his latest album, Reach Out, Veroba takes his music to a new level of passion, spirituality and soulfulness, while retaining the elements that have made him a favorite of the Jewish community for years.
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