Robert "Bobbito" Garcia (born September 25, 1966 in New York City), also known as DJ Cucumberslice and formerly known as Bobbito The Barber, Make It Happen, Boogie Bob, Kool Bob Love, Soul Food Bob, and Bag of Tricks is a Puerto Rican DJ, writer, entrepreneur, streetball player, sneakerfreak, and member of the Rock Steady Crew. He graduated from Lower Merion High School.

From 1990 to 1998 he co-hosted The Stretch Armstrong and Bobbito Show on WKCR. It featured demos and in-studio freestyles from many then-unsigned artists such as Nas, Jay Z, Big Pun, Wu-Tang and Mobb Deep who later found great success on major record labels. Bobbito set up Fondle 'Em Records in 1995 as an outlet for other guests such as MF DOOM, Kool Keith and Cage. In 1998 The Source named The Stretch Armstrong and Bobbito Show "Best Hip Hop Radio Show of All Time".

In 2003, Bobbito created BOUNCE NYC: From the Playground, a quarterly magazine devoted to streetball, especially the playground scene in NYC. He has been an editor, writer, and photographer for the magazine, and has also done work and been featured in magazines like Vibe magazine and The Source.

Bobbito is the author of Where’d You Get Those?: New York City’s Sneaker Culture 1960-1987. He has hosted a show on ESPN called It's The Shoes, where he interviewed celebrities about their sneaker collection. He was also featured centrally in the sneaker documentary [For Kicks].

He performed the announcer's voice in the video games NBA Street Vol. 2 and NBA Street V3.

In 2006, Madison Square Garden Network (MSG-TV) hired Bobbito to do the "Hot Minute At The Half" reports with celebrities in the crowd during Knicks home games. He became the first Latino broadcast member in the 60-year history of the franchise.

In 2007, Bobbito worked with Nike on limited edition Nike Air Force 1 and Air Force 25 models featuring a logo and colors/fabrics that he selected.

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