(photo by Marya Zoya)
This week, we’re highlighting a handful of the many record labels who lost inventory in the Sony/PIAS warehouse that was destroyed by a fire during the recent London riots. Today, we’re taking a look at Hardly Art.
On August 9th, 2011, the third day of rioting across England, a Sony/PIAS warehouse burned in the early hours of the morning. Sony/PIAS is the largest music distributor for the UK and Ireland, servicing over 150 independent labels. The warehouse stocked these labels’ CDs and LPs, in some cases their entire catalogs, and now everything is lost.
Hardly Art is an independent record label based out of Seattle, Washington. It was founded by Sub Pop Records in 2007 and is run by just two full time employees. They tend to sign bands who make fun, winsome indie rock. Despite their limited resources, Hardly Art puts out music by some really great artists, like Seapony, Hunx & his Punx, La Sera, and The Jacuzzi Boys.
The label’s name comes from a lyric in The Thermals song “No Culture Icons,” and the unofficial motto for the label is “Quality records for quality people since very recently.”
You – the fan, the listener, the free-mp3-downloader – can play an important part in helping those labels affected, and it is easy to do so: buy music. Digital and direct from the label is the fastest way to help.
To whet your whistle, here’s an MP3 from Hardly Art’s La Sera, but please don’t stop here. Show your support for the labels you love and buy something!
Click here to visit Hardly Art’s shopping page.